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Using Flash with Adspay
Rich media advertising using technologies like Adobe Flash are a popular way of delivering banner advertising. Adspay provides integrated support making it easy to deliver and track the performance of flash banners. However, it’s important that the flash banners are created based on industry standards to ensure the Flash file will be click tracked. This tutorial describes how to make full use of flash banners within Adspay and gives tips on how to create compatible flash banners.
Adding Flash files to Adspay for creating ads
To add a flash file as a banner you should follow the same process used for banners.
Click tracking Flash banners
Adspay is able to track flash banner clicks using two techniques:
Using clickTAG
The industry standard to track clicks when Flash banners are being employed is to use a variable called clickTAG. Please see Adobe's official guide on how to set up a Flash file to use the clickTAG variable within Flash. Once you have a Flash banner that uses clickTAG it is very simple for Adspay to track the clicks. When you upload the banner make sure to define a destination URL in the banner properties. Adspay will now tell the Flash banner to use this destination URL when the banner is delivered. You can edit the banner properties whenever you want the destination URL to change. Click the banner preview which is shown after uploading a new banner and it should take you to the URL you defined. Note: The variable name is case sensitive in newer versions of Flash. Adspay does try to correct the case if it detects a Flash file using an incorrect case. However, it is always best to use the correct case in the first place to avoid any possible issues arising.
Using Hard-Coded Links
Adspay will also try and track clicks for flash banners with hard-coded URLs (i.e. the ActionScript links directly to a URL like 'http://www.example.com'. If your banner is using a hard-coded link and Adspay detects this and convert this hard-coded URLs. If you are using a Flash banner with hard-coded URLs that has multiple destinations, Adspay is able to convert these URLs. Note – Adspay might not be able to overwrite the target if the Flash banner does not define a target to use within its ActionScript call of 'geturl'.
Tips for troubleshooting flash banner delivery
If a Flash banner is not viewable during delivery:
Please check that your browser has a Flash player plugin compatible with the banner. When exporting an swf banner from Flash you can define what version is required. It helps to set a low version number so that more users can view the banner. Try viewing the banner with another browser or computer, and try viewing it outside of Adspay.
If a Flash banner is not tracking clicks or is not even clickable:
Confirm whether the Flash file itself is using clickTAG or a hard-coded URL (if you don't have access to the uncompressed .fla file, there are some tools which can be used to convert the .swf back into .fla). If it’s a clickTAG, check to make sure the capitalization within Flash is correct. If it’s a hard-coded URL check the exact ActionScript and make sure it is using a standard getURL function call. Adspay can't check for every type of ActionScript and your link may be using non-standard code which is not easily detectable. Also, if your swf banner was not created with Adobe Flash itself it could be compressed in a way that is not recognized. Using clickTAG in such cases is therefore recommended. |
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